The Effects Of Fast Food On The Public School System

Morgan Spurlock conducted an unscientific experiment; he ate McDonald’s diet only, three times a day for thirty days. He also supersized it whenever they offer it. The result of his experiment was shocking, he gained 24.5 lbs within 30 days, cholesterol was up by 65 points and fat liver, mood swing, depressed and exhausted 2 x heart failure risks, 2 x heart disease risk, sex drive reduced, and massive headaches. He consumed 30 pounds of sugar within that period and 12 pounds of fat were consumed. This is scary result; ideally no one supposed to eat fast food three times a day. The reason why many are fat is the love for fast food and addiction to it. I have a better understanding that the consumption of fast food can jeopardize person’s health gradually. Furthermore the food choices in the public school system are not ideal, there are many unhealthy choices and most of their food are processed rather than freshly cooked. The McDonald account for 43% of fast food, they can be found everywhere, and high in fat and sugar; eating fat makes the cholesterol high, and put a person at risk of heart disease, average Americans take 5000 steps a day. McDonald also gets the kids through all the activities they have for kids, playground, happy meal, good birthday packages, toys to entice kids. In conclusion people do not want to take personal responsibilities, they tend to blame someone else for their unhealthy behavior. , all these franchises are businesses, they added extra unhealthyShow MoreRelatedFast Food Nation Essay862 Words   |  4 PagesFast food is very popular amongst today’s society. Fast Food Nation has reasons for the explosion in popularity of fast food restaurants in the mid-1900’s. It also explains negative effect s on American Culture in today’s society. The fast-food industry has multiplied across America and changed the food industry. 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The first solution that I introduced, which is bringing back physical education within the school system is better the better of the two options, because of the cost to implement it, the number of children served, and the effectiveness of this particular solution. The cost to bring back physical education within schools and regulate fast-food commercialsRead MoreChildhood Obesity Analysis1473 Words   |  6 PagesParents Child Caretakers Obesity in America is literally a growing problem, affecting every age group. Children are the most venerable group because they have no control over where they have dinner or how often they have fast food. Parents and guardians make decisions about food and are responsible for the health of children. Childhood obesity has more than doubled in the last twenty years. 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There are programs in place to aid these low income families, but these programs are underutilized, The programs need to expand and improve to better serve their communities. Primarily, healthy foods are inaccessible and unappealing to low income families, because of the culture of the area, their cost, a lack of transportation, and schools non nutritional lunches. JAMA InternationalRead MoreThe Big Problem With Obesity1514 Words   |  7 Pagesanother aspect of America’s culture, electronic media. People are less motivated to exercise, when TV and surfing the Internet has been such a bubble of comfort. Organic foods are a healthy, but expensive commodity in America. Many Americans can’t afford to purchase such material, so they have to rely on the abundant diversity of fast food and microwaveable dinners.One may ask, why should we care about the obese population and lifestyle? Obesity is covered with statistics of fatality and disease. 18% ofRead MoreComparing Views: Reasons behind the Obesity Problem Essay1676 Words   |  7 Pagesspecifically, who is responsible for obesity: the individual who is obese or the government and fast foo d corporations? In Radley Balkos essay What You Eat Is Your Business and in David Zinczenkos essay Dont Blame the Eater, the main ideas that are presented both reflect upon obesity and personal responsibility. The main point that Balko wants to get across in his essay is that obesity has become part of public health which has forced us to pay for the health problems associated with the obese. WhereasRead MoreFast-Food, Causes And Effects Of Fast Food1348 Words   |  6 Pagesthe growing epidemics in America is the fact that people seem to be eating too much fast food that is causing obesity. Not only does fast food cause obesity but you are also at risk of other illnesses such as, heart disease, diabetes, and blood pressure. The leading cause is due to all the fast food that we have available at all times. Everywhere you look you see billboards, commercials, and restaurants. Fast food is also very addictive and is what can cause a person to become obese. And it also hasRead MoreOb esity Is A Problem That Is Faced Amongst Many Individuals Across The World Essay1288 Words   |  6 Pagesthat are aged 12-19 years old increased from 5% to nearly 21% over the same period. Childhood obesity in America is a growing disease that has become an epidemic that has lasting psychological effects, because of advertisement of fast food, lack of physical activities,and parental control;which has made food become a major health issue in many young teenager s lives today. Although in some cases there are some genetic or hormonal causes of childhood obesity, in most cases excess weight is due to

Complex Problem Solving Free Essays

The business world keeps changing at a fast pace. We see constant changes in the workplace as a result of emerging technologies. Organizations have to repeatedly change their business model to keep up with these changes and have to come up with new methodologies to tackle problems a create solutions. We will write a custom essay sample on Complex Problem Solving or any similar topic only for you Order Now World Economic Forum predicted in one of its publications the top ten skills that will be needed the most in the Fourth Industrial Revolution by 2020. Complex Problem Solving was listed at the top (World Economic Forum) With the continual change in the business environment and the way we work, more than half of the skills won’t be considered important. Companies will look for problem-solving skills in its employees and the ones with the best ability to define problems and effectively find a solution for them will be the ones to thrive in the near future. Design Thinking has emerged as a discipline that focuses on the experience economy and finding solutions for the customer. Adopting a Growth Mindset Design Thinking is about designing human-centric experiences and solutions. Looking at complex problems that are not necessarily evident to the naked eye by understanding the needs of the customers and employees. Only by having a clear understanding of who the customer is and their behavior, an organization can be able to provide a more valued and effective solution. We see this happening when a person, and the company they work with, shift from a fixed mindset to a growth mindset. They learn to adapt and change their old-fashioned, linear approach to problems and a way to solve them. Reflecting and doing more research on the e-commerce, Wayfair, I can reaffirm the company is leading the industry through innovation by applying Design Thinking. They adopt a growth mindset and deeply understand the needs of their customers. Like most companies, they want to consider growth opportunities for the business. However, they have learned that with this fast-paced change in the way we work, they have to learn and adapt and be the ones to disrupt before they get disrupted. With this mindset, the company is more willing to accept uncertainties than its competitors. Wayfair’s Design Thinking Culture The company has made sure to incorporate Design Thinking into its culture. They started with little steps like an open-plan office. By having different teams together, communication became easier. They realize problems aren’t necessarily to be solved by a specific department. By bringing different perspectives into a project, they were more likely to find hidden problems more easily. Wayfair also gives a huge amount of importance to its Customer Service team and encourage them to be involved with all the departments and vice versa. They make customers the first priority and are constantly involving them in their research. They make sure they have a one-to-one experience with different customer demographics. To wonder about things, that may not seem like a problem at the moment, but that could eventually improve. Things like, why the customer didn’t complete a purchase or why do they prefer retail shopping instead of online shopping. By understanding the type of consumer they have and their behavior they have managed to lead the industry through innovation. From this way of thinking originated their newest added feature- Augmented Reality Camera. This feature enables customers to visualize how a furniture would look like in their house using their phone camera. It will show the real features (like height and lighting) of the item and the customer can see how it fits the house before purchasing. They came up with this idea when they were trying to understand why some customers were leaving items in their shopping cart but not completing the purchase. These customers all had problems visualizing how it would look like in their house or simply prefer shopping in a retail store to see the actual size of things. Wayfair’s Product Innovation team quickly address this problem by disrupting the industry with the new technologies available in the market. Wayfair is a good example of a company that follows the Design Thinking process to solve complex problems effectively. The company helps to understand that a shift in mindset from linear to one that embraces chaos and complex problems, and that is customer-centered, is crucial in the business world. With a Design Thinking mindset, they empathize with new situations and search for growth opportunities in the market. They also integrate new solutions into the business with well thought out and tested prototypes to make certain new products and services into business operations will be successful. By applying the Design Thinking process, they have been known to scale fast when necessary. How to cite Complex Problem Solving, Papers

Value And To Learn Traditional Embroidery -Myassignmenthelp.Com

Question: Discuss About The Value And To Learn Traditional Embroidery? Answer: Introduction The item selected for the present report is a ball gown that is a commercial copy of Venus by Dior and was sold by Levys . Debutante Marvis Powell in her Debutante ball wore this gown in 1949 after being gifted with the same by her parents. Ball dresses are ones designed to be worn in a formal dance and are the most extravagant gowns falling under the evening dress category. Discussion The primary reason of wearing a ball gown was to augment the femininity of the women and thereby dazzle the viewers. Ball gowns can be easily distinguished from other dresses because their flamboyant visuals with designed layers, sequins, puffs, swags, artificial flowers, rosettes ribbon etc. These dresses have existed since the middle ages among the elite and royal class of people. However, in the 1800s the royal balls re-emerged and the concept of debutante balls became standard, in order to introduce young people of marriageable age to each other. Increase in popularity of these gowns increased along with that of royal balls[1]. The gown of concern in the present essay dates back to 1949 and was worn by Miss Marvis Powell in her debutante ball. The mentioned gown is kept on display in the Metropolitan Museum of Art mentioning its date. This particular item was an authorized commercial copy of Venus designed by Dior by a high-end American company named Nanty, who manufactured copies of London and Paris couture and sold by Levys. Charles Rendigs purchased the design and in the fall of 1949, the designer of the company was Charles James. The garment is made of Silk tulle, sequins and palliates embroidery. These sequins are the famous iridescent feather sequins that were manufactured by Lecoq et Riou, the mould of which are lost now. The embroidery has ten different sequins and beads, which include the feather rhinestone sequins in variety of setting of eight different varieties. Maison Rebe designed the embroidery. These designs were usually made for women belonging to the royal families since the 1800, later on around mid 1900s, these were designed in London and Paris and other high end companies made commercially authorized copies. Women of rich families usually wore this kind of clothing to formal balls. There was no age bar for wearing ball gowns and these clothing exhibited the status of the women wearing it[2]. The basic definition of a ball gown is that these are extravagant gowns that were worn for formal dance events. However, there were numerous and intricate conventions relating to the appropriateness of wearing ball gowns. These clothing items are very extravagant and distinctly stand out from the category of evening dresses. These gowns usually had bared arms, a bodice that was fairly constricted, low dcolletage and long and puffy skirts with lots of layers. Ball gowns permitted women to take up more space, as the expansive and billowing skirt acted as extensions to the original dimensions of the womens bodies. Undergarments have played a major role in reshaping body structures into the required silhouettes for extravagant clothing such as these. Corsets and petticoats from the 19th century were common under garments worn under such gowns. There have been balls for numerous centuries among the royal and socially elite families right from the middle ages; people with similar elite backgrounds were brought together through the help of these balls. Ball-gowns were especially designed for such formal events. Extravagance of the clothing exhibited higher social positions. The item selected for the present essay is the Venus ball gown designed by Venus and the fact that, this dress was gifted to Marvis Powel as a coming out gift from her parents for her Debutante ball, suggests that they belonged to the higher strata of the society and were fairly influential. People buying such an item in the present day would suggest that they are fond of Diors work from the50s and that they are influential as well because these are antique piece of clothing and would be of a high price range. Conclusion I personally like this outfit because of the sequins and the embroidery; they are beautiful and are a rare work of art. I would love to be able to recreate such a look in order to bring back the essence of the elite class of the late 1940s. I would love to own such a piece because of its antique value and to learn about the traditional embroidery patterns for extravagant eveningwear to be able to revolutionize the present day designs. Reference Authors: Beth Duncuff Charleston H, 'Christian Dior (19051957) | Essay | Heilbrunn Timeline Of Art History | The Metropolitan Museum Of Art' (The Mets Heilbrunn Timeline of Art History, 2018) https://www.metmuseum.org/toah/hd/dior/hd_dior.htm accessed 22 February 2018 'Dior' (Dior.com, 2018) https://www.dior.com/couture/en_us/the-house-of-dior accessed 22 February 2018 [1] 'Dior' (Dior.com, 2018) https://www.dior.com/couture/en_us/the-house-of-dior accessed 22 February 2018 [2] Authors: Beth Duncuff Charleston H, 'Christian Dior (19051957) | Essay | Heilbrunn Timeline Of Art History | The Metropolitan Museum Of Art' (The Mets Heilbrunn Timeline of Art History, 2018) https://www.metmuseum.org/toah/hd/dior/hd_dior.htm accessed 22 February 2018

Untitled Essay Research Paper In the Heart free essay sample

Untitled Essay, Research Paper In the Heart of Darkness, it is really easy to bury what is existent and what is civilized. The studs that Marlow negotiations approximately, to repair his boat, are really symbolic of his demand to go riveted to world. Marlow feels that he is stealing into savageness from what he sees around him. In the narrative, The Heart of Darkness, by Joseph Conrad, there is a all right line between civilisation and savageness and Marlow needs the studs to assist him happen himself in his ain psyche or where his ain world is. The tusk is another object that causes savageness. The people are seeking to happen this tusk, but they are merely acquiring themselves deeper into the Heart of Darkness, deeper into savageness, and further off from civilisation. Marlow is in the Hear of Darkness. Nothing in it is civilized. It is merely natural for a individual to get down turning towards savageness if he or she is surrounded by it. We will write a custom essay sample on Untitled Essay Research Paper In the Heart or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is why Marlow speaks about the studs. He says, # 8220 ; What I truly wanted was studs, by Eden! Rivets. To acquire on with the work-to halt the hole. Studs I wanted. # 8221 ; He doesn # 8217 ; t really want studs for his boat. He wants studs for hello s life to maybe salvage whatever sanity he has left. The nightmares and the things he sees are making him lose touch with reality. Mr. Kurtz is a perfect example of losing touch with reality. He is insane from being in the Heart of Darkness. He is a very intelligent man, a â€Å"universal genius.† He is just no longer civilized. Marlow says, â€Å"and rivets were what really Mr. Kurtz wanted, if he had only known it.† If Mr. Kurtz had the rivets, he would have been able to leave the Heart of Darkness and escape from the savagery and insanity, which had taken over him later in the story. The ivory also causes savagery. Ivory symbolizes the only sanity that is in all the darkness. It causes people to kill animals and people just so they can have a sense of reality, but all it does is make them more savage. â€Å"The only real feeling was a desire to get appointed to a trading post where ivory was to be had.† Marlow has a desire to have some light in the middle of darkness. He has a desire for civilization. As one can see, the rivets and the ivory both cause savagery and insanity. These objects determine what side of that fine line Marlow stands in.

How to Manage Your Time for a Research Project on Real Estate Finance

How to Manage Your Time for a Research Project on Real Estate Finance Working on a research project involves two key aspects; writing your project, and time management. These two factors generally go hand-in-hand and must be considered for the success of your entire project. Therefore, this article will be dedicated to time management and the role it plays in ensuring a successful project both for the writing and delivery stage. Before delving into the meat of today’s article, it is important to understand the meaning of time management and its role in a research project. Time management is the act or process of planning and exercising conscious control over the amount of time spent on specific activities thereby increasing one’s productivity and effectiveness. Most projects –such as one on real estate finance - consist of writing and presenting the content contained in the written assignment to an intended audience. And in both cases, the way you make use of the time allotted to your presentation is critical to the entire success of the project. So here are some tips on how to manage your time. Prepare a Project Timeline Research projects are usually extensive due to the amount of research needed to find facts and figures to make convincing arguments with. Therefore, it is important to create a timeline using the project submission date as your yardstick. The next step is allotting time for your research on real estate finance, the use of questionnaires or for the diagrams you intend to build for visualization purposes. This timeline must be divided to include, writing, building, completion and submission. Write, Write, Write Now that your research is done, the next step is writing the content that makes your argument, answers the questions raised or discusses your point of view. Here, it is quite important to spend as little time as possible in doing your writing task since you already have all the needed materials and knowledge to complete the task. Create Something Realistic For some topics, it is important to create a simulation or model that showcases your thought process. And for a subject or topic like real estate finance, you can simply create a 3D financial model that shows how finance from banks aid the sector. Note that the projected timeline for completing this should not be too close to the submission date for you may have to practice on presenting your entire project in class. Work on Your Presentation If a presenting process is included in your research project, then an allotted time for speaking would be provided to all candidates working on a project. Therefore it is important to stick to the allotted time and to do this, intense practice at home using a powerpoint presentation as your guideline must be done. Ensure you master the act of presentation in which sticking to the allotted time is a key feature for a good presentation. These four tips provide timely guidelines that you can use in breaking down your project into manageable sections guided by time to achieve the success you deserve. Take your time to also visit our 10 facts.

Automating computer usual processes Essay Example for Free

Automating computer usual processes Essay Nowadays, almost all kinds of establishments are relying on computers for automating their usual processes. Most of the manual systems in offices are replaced by the automated systems which use computer technology. Moreover, computers have also diminished the total manual works and the effectiveness of employees has also increased because of the dependence of establishments on computer technology. It helps also to perform the routine business tasks much quicker compared to the manual way of doing things. Computer nowadays is no longer considered a luxury but rather a necessity with the emergence of information technology 1 â€Å"We are in the so-called information age, and every transaction at every phase of the establishments depends on modern computing. † As observed, there are already many manual systems that are being replaced by the computerized ones. Some of these are the payroll, sales and monitoring, point of sale, enrollment, grading, library, and other related systems.. Integration with the people in the society is in demand for progress. The relation field of Information Technology concerns the use of computer-based information system to convert, process, protect, share, store, transmits and retrieve information. Technologies have brought us more advances on personal computer, to build new industries and change the lifestyle of each individual. These advances became more powerful and more productive for simultaneous growth in society and industries. Using Internet is one of the medium of today’s communication, people easily connect in the current events in their community and even outside their places and acquire necessary information in just a short period of time. 2As the saying goes, â€Å"Nothing is permanent than change† so as with Information Technology. This field will continue to prosper and continue to help change lives by improving it. Although most people, especially in the Philippines still prefer the old ways or manual transactions, the future Filipino generations will eventually embrace ch ange and not only that, but also be the one to provide change through the future students and graduates that will courageously take this field. Every bit of information is now considered as a powerful tool hence it should be used and managed with the utmost caution. This mere reason prompts many establishments to produce their own system  that will protect information. The Bicol Consortium for Health Research and Development (BCHRD) was established to address the existing health condition in the Bicol region. It is a coordinating system involving various institutions in the region with interest in health research. The BCHRD was created upon the partnership with Philippine National Health Research System (PNHRS), Regional Development Council (RDC) with the member institutions of : Department of Health (DOH) ,Bicol Regional and Training And Teaching Hospital(BRTTH), Commision on Higher Education (CHED) , Bicol University (BU), Catanduanes State University (CSU), University of Saint Anthony, Ago Medical and Educational Center (AMEC), Atedeo de Naga, University of Nueva Caseres, Camarines Sur Polytechnic Colleges, Aquinas Univ ersity of Legazpi (AUl), Department of Science and Technology (DOST), Bicol Medical Center, Partido State University (PSU) . The existing health condition in the region necessities the establishment of a strong health research and development (R&D) coordinating system involving various institution in the region with interest in health research. Putting them together to work on consortium arrangement will promote complementation, thereby increase the synergy despite limited resources for R&D undertakings. The Bicol Consortium for Health Research and Development (BCHRD) was therefore established to address the afore mentioned concerns. The primarily goal and objective of BCHRD is to institute/strengthen the system collaboration in Bicol to develop and enhance the capacity of research institution within the region which have interest and engage in health related researches, as a strategy to improve the health condition of Bicolanos Specifically the consortium aims to : (a) Undertake and/or spearhead health related Research and Development (R&D) activities; (b) Establish a collaborative system for effective sh aring and utilization of physical, financial and manpower resources among member-institution as well encourage the active involvement of non-members that will fave the way for expanding the membership of consortium; (c) Promote an effective collaboration and harmonious working relationship between among member-institutions in the conduct of researches in health, nutrition related fields; (d) Encourage, generate and provide funds for health –related researches in accordance with the health and nutrition priority  areas/sectors indicated in the plans of the Regional Development Council (RDC) and the Philippine National Health Research System (PNHRS); (e) Develop the capability in manpower, facilities and other infrastructure for health and nutrition and other related researches; (f) Effectively promote the proper utilization of health research findings; (g) Serve as clearing house for all health related researches; (h) Establish linkages/network within and outside the region ; and (i) Institute a mechanism and implement strategies for a sustained visibility of the consortium and ensure a long-term viability of the consortium. Monitoring system is not just used in the field of industry; it has also a very significant role in improving the quality of education in the country (Philippines). Once this technological approach is implemented a full assurance that the aimed quality of educational system will be able to reach its peak of being more organized and well improved system In terms of paper works, these two types of management system can easily manage the projects through having an Proposal monitoring system. Archiving system refers to the process of moving data through an automated storage device that helps the people to access the data easily. Before, an archival record was identified with manuscripts or with written records. Years passed by, archival record refers to recorded information, specifically in paper-based transforming it to automated form method. Implementing an archiving system of records can do task of organizing, monitoring and easy generation of reports. On the other hand, all the Research proposal that are pending, denied or approve must be monitored in order to ease the different operations and functions of organizations. In this study, monitoring system for the research proposal of the institution is the most needed to work to. This system updates the current status of the research project. In addition, monitoring system has a significant role in improving the quality of the implemented projects to be able to reach its goal. Because of its function, they are having problems in a certain field. They seem to have problems in the management of projects from time to time. In addition, the increasing burden of creating and maintaining the archive of projects. Their file storage is full of projects making it a burden when finding a needed project. This study aimed to create a system for the Bicol Consortium for  Health Research and Development. It covered the storing and updating of projects that are processed in the department and al so uploading projects in the system that can be retrieved easily. Statement of objective General Objectives This study aims to develop a research proposal and monitoring management system for the Bicol Consortium for Health Research and Development. Specific Objectives 1.) To create a system that will facilitate research proposal and monitor status for approval. 2.) To develop a monitoring system for all ongoing researches. 3.) To record all pending, approved and rejected proposals, and ongoing and completed research of the health proponent/researcher. 4.) To create a secure system for monitoring of research proposals and projects. 5.) To generate reports on the status of research projects and proposals. Check the requirements for filing a proposal Keep track of the status of the proposal Keep track of the research’s accomplishments and budgets Monitor progress of ongoing research This study is about Bicol Consortium for Health Research and Development. This will cover the checking of requirements the tracking and monitoring of the proposal. It has the overall planning, coordination, and control of a project from beginning to completion. The system records the detailed planning, proposed, on-going and finished projects in the department. Old  files were also scanned and be saved as pdf. The secretary, regional administrator, institution head and all the member of the health research were given privileged to view the system. The employees may ask the administrator of each section if they need files that were in the system. The head administrator provides admin accounts for each section head. The proposal monitoring management system has different sections for the storage of projects (proposed, on-going and finished projects) and it provided easy access to the projects’ status and tracks the finished projects that are archived. Old and new files are archived in this system. The date could only be searched, retrieved and printed. The archive could be searched by date, name etc. As for the proposal monitoring management system, it provided an automated monitoring and checking the status of ongoing research development. It has additional features, like the user is notified for the reminders of the agency; and the system is secured by providing administrator restrictions. On the other hand, the proposed system would not include other health researcher that are not member of the institutions that are part of BCHRD. The study only focused on the automation of storage of all projects that would be made and were done, monitoring its status among various sections of PDMO and provide an automated maintenance plan in monitoring, checking and repairing of items. Significance of the Study The result of the study will benefit the following: Bicol University. College of Science One of the four-fold functions of a university or any academic institution is research. This study will be another contribution to the research achievements of the university. BCHRD (Bicol Consortium for Health Research and Development).This lessened the manual labor of the agency through the use of the system which operates the research projects and monitoring plans for BCHRD. Employee. The system helped the employee to do their job efficiently, properly and effectively. Students This study will serve as an educational  and reference material for their future studies and undertakings. This may also give an idea on making their own versions of the existing software, thus presenting their own modifications. Researchers. This study which is connected to the Research Proposal Monitoring and Management System will improved the researchers’ knowledge in programming skills and their sense of responsibility. Future Researchers. Students who will undertake future research projects can use this study as reference material. This will provide the future researches sufficient information with regards to system development. For better understanding of the study, the following terms were defined operationally or concepltually: Research Proposal an study that request time and fund from instition Monitoring Management System the process of checking the updates and status of ongoing health research Proponent in this study the proponent is the person who is requsting or conducting health researh Storage. , this term refers to the method of storing finished and proposed projects for future use. Secure System in this study this term refers to a system that cannot be easily tamper the information that is stored. EDIT OR E-REVISE NIO Notes 1 The Grolier Encyclopedia of Knowledge, USA: Grolier Incorporated, 1995 (accessed on May 19, 2014 9:05am) 2http://my.safaribooksonline.com/book/information-technology-and-software-development/9788131760291/information-technology-basics/ch008006 (Accessed on: May 20, 2014 2:18PM) â€Å"What is Information Technology?†. Automating computer usual processes. (2016, Apr 18). 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Economic Development More Important Than Democracy in Promoting a Essay

Economic Development More Important Than Democracy in Promoting a Welfare State - Essay Example Essentially, this paper provides various definitions of the â€Å"welfare state condition,† attempts to juxtapose the democratic view with the perspective that favors economic development, and presents a plausible explanation why economic development is more important than democracy. Also, this paper will enumerate several practices that contribute to economic development, thereby, increasing the chances of attaining a welfare state. Definition of Welfare State Over the years, there has been no strict and general definition of the welfare state. Some relate the term to power and industrialisation while others try to refer it as one of the capitalist contradictions. A classic definition of the term is the state’s â€Å"responsibility for securing some basic modicum of welfare for its citizens† (Pierson & Castles, 2006, p.160). Apart from this definition, Asa Briggs (as cited in Flora & Heidenheimer, 2009, p.29) also defined the welfare state as the condition chara cterised by an organised power that uses politics and administration to change the direction of market forces. This can be done in three ways: (1) through ensuring that individuals and families could receive a minimum income regardless of their properties’ market value, (2) by assisting families and individuals meet their social needs, thereby, reducing their sense of insecurity, and (3) ensuring that all citizens, regardless of social class and status, are given the highest standards of social services (as cited in Flora & Heidenheimer, 2009, p.29). The Democracy View vs. Economic Development After the in-depth discussion of the term welfare state, it is worthwhile to present the split views of paternalism and the democracy. Paternalism connotes economic development while democratic views favor a free market model. Throughout the years, there has been an existing clash between paternalism model followed in the 18th century and the emerging free market model that was especial ly advocated by Adam Smith. As a result, there were several insights generated to support its stand as well as to oppose each other’s perspectives. Paternalism, as defined by Abercrombie and Hill (as cited in Varano, 1999, p.26), is an economic institution that organises the productive unit and regulates the relationships between the owners of the means of production and their respective subordinates. Moreover, it is composed of different access to power and resources and an unequal distribution of goods and services. Oftentimes, paternalism emphasises elite control and privilege towards the subordinates. It also attempts to lessen the worst effects of industrial capitalism through combining traditional and community norms. Contrary to this view, some sociologists and economists alike such as Richard Sennett (as cited in Varano, 1999, p.27), contend that paternalism was intended to mask the hidden interest of the industrialists to enforce high level of production. He continue s by citing that paternalism only connotes elite oversight and community welfare instead of advancing the morale of the workers (Varano, 1999, p.27). The free-market model also extremely contradicts to the paternalistic model since the latter was based on some statute laws, common laws, and customs while the former allows the exploration of the

Art Fund Proposal Essay Example | Topics and Well Written Essays - 1000 words

Art Fund Proposal - Essay Example Impressionists did not use color black but rather used dark greens, blues and purples to convey shadows and darkness. The impressionists included Claude Monet, Berthe Morisot, Mary Cassatt, August Renoir, and Edgar Degas. They painted en Plein air, meaning that the painting was outdoors and that it tried to capture those fleeting moments of beauty as well as the vivid colors that sunlight illuminated. They were less fascinated in symbolism and in a form. However the main characteristics include relatively thin, small but visible brush strokes, it involves open composition, emphasizes on accuracy in the depiction of lights in its changing qualities, ordinary subject matter, common, visual angles that are unusual and inclusion of movement. I chose to fund on impressionist mostly because of the artists in the group. I feel they were focused and dedicated to painting. For instance Claude, Monate prioritized on the mixing of colors and then afterwards he would think of which image to paint. I also like this category of artwork due to the fact that it was motivated by photography which had started to gain popularity by then and it went on to represent momentary action in the fleeting lights of landscape and day to day lives of people. Examples of artworks Some of the examples of impressionism artworks that would be amusing for acquisition by the fund include Port of Dieppe, evening, 1882, water lilies, 1916 both by Claude Monet, the visitor, about 1880 by Mary Cassatt, at the cafe, about 1879, still life, 1869 by Henry Fantin-Latour Market analysis In determining the marketability of impressionist art, the price indices must be computed. Impressionist art is not a homogeneous commodity and therefore not traded in well organized markets such as stocks and bonds. It has special features which include reputation and reliability which make it be characterized by a hierarchy of sub-markets. The primary market normally involves the artist taking the artwork for sale at local exhibitions, galleries and also taking directly to the customer. This normally serves to give artists an opportunity to signal their abilities mostly to the secondary market. Selling is normally by auctioning (Agnello, 1986, 446). However, auction does not capture the f luctuations in the prices of low demand and paintings that are out of fashion. Factors that may affect demand and supply include external factors such as those characteristics that surround the sale and end up affecting prices as well as returns, sale of out-of-fashion paintings, repeat sales, selling of works that have got a low public interest. The supply is affected by the demand factor and also the availability of funds (Agnello, 1986, 447). The relationship between demand and supply for the impressionism art is similar to that of luxury goods. There is a limited supply, making art have a higher value. Also, exclusivity associated with the art normally leads to higher prices thus affecting the demand curve. The indicators that may point towards the inelastic demand curve include change in taste, threat of substitutes, pricing and accessibility and changes in income (Mamarbachi & Favato, 2013, 4) Performance of the market The vogue to invest in the art has received a large boost from the availability of the art price data (Campbell, 2013, 2). However there are a number of inefficiencies in this market art as an investment has remained risky (Ralevski, 2008, 2)The art market has lead to much stronger economic expansion in some countries including brazil, India, China, Russia and South Africa. China particularly has modified profoundly the geographical structure of the global art market. In Beijing Hong Kong and Singapore their governments support strongly major cultural

Comparison of Urban Sociological Theories Essay Example for Free

Comparison of Urban Sociological Theories Essay Comparison of Urban Sociological Theories In order for an urban sociologist to discover â€Å"How urban societies work,† theories of â€Å"urban ecology† or â€Å"political economy† are used as a guide in their research. Urban ecology refers to the importance of social structure and social organization as shaping social life in the city. Urban ecologist concerns for social order, social cohesion, community ties and social differentiation offer key insight to how societies work (Kleniewski, 2001). Alternatively political economy stresses the use of power, domination and resources in the shaping of cities (Kleniewski, 2001). Urban sociologists’ theoretical approach to research questions is based on fundamental assumptions that they find most useful for understanding the operation of the social world. Therefore researchers using these different theories will ask different questions, examine different data and interpret their findings in different ways (Kleniewski, 2001). In the early years of 1910-1920, a time of social change and urban growth, urban sociologists in the United States, the Chicago School, were directly confronted by the diversity, liveliness and apparent fragmentation of urban life. The urban sociologists of the Chicago School drew a concern for order, cohesion and social relationships (Kleniewski, 2001). The founder of the Chicago School of urban sociology was Robert E. Park. He believed that cities are like living organisms, composed of interconnected parts and that each part relates to the structure of the city as a whole and to the other parts (Kleniewski, 2001). Park called his approach to urban life â€Å"human ecology,† a term used interchangeably with â€Å"urban ecology. Human ecology studies the â€Å"social norms† which are rooted in the relationship between human populations and the environment or territories they inhabit, stressing the orderly interaction of interdependent parts of social life in urban areas (Kleniewski, 2001). Human ecologist, Louis Wirth shared with the theoretical antecedents of urban ecology, Tonnies, Durkheim and Simmel, the notion that social interactions in cities were different from social interactions in rura l areas or small communities. He believed that social interactions in modern industrial cities were impersonal and fragmented. He believed that factors such as size, density, and heterogeneity were responsible for social relations found in cities (Kleniewski, 2001). This theory of human ecology was used to study human behavior such as, lives of gang members, homeless people and immigrants and to study changing land uses over time in order to show how the different populations of the city adapt to and compete for territories (Kleniewski, 2001. In comparison to urban ecology, political economy is concerned with how urban societies work. Although, political economist developed different understandings and interpretations of how urban societies actually work. In the 1970’s the city had many social problems which included welfare, unemployment and tax inflations. Theorist of political economy, Marx, Engels and Weber viewed the city as a site of struggle due to unequal distribution of resources (Kleniewski, 2001). Therefore in contrast to the urban ecology theory of humans being immediately dependent on their environment, the theory of political economy stresses that the city relies not only on its environment but its social arrangement, economic and political functions. Also in contrast to urban ecology, residential patterns are not only influenced by humans just adapting to their natural environment but by economic inequalities. This leads to competition. In contrast to urban ecology, competition not just among groups for space but among groups for control of economic resources. Political economists theorize that â€Å"social norms,† in contrast to urban ecology are not only influenced by size and density of the population but also influenced by the values of dominant groups (Kleniewski, 2001). These struggles or social forces help shape urban patterns and urban social life. Therefore, class, social status, political power, racial and ethnic conflicts also play a major role in shaping the city (Kleniewski, 2001). The Political Economy Perspective

Seeking Truth in A Dolls House :: A Dolls House Essays

Seeking Truth in A Doll's House. The characters, in Henrik Ibsen's A Doll's House, are hiding from each other and seeking the truth about each other and about life. The game of hide and seek that Nora plays with her children, she also plays with her husband. She hides her actions and her true personality from him. He also hides his life from her. Thinking that she would never even understand, he keeps all the business of their relationship secret from her. Although Nora hides from her husband, she also plays the role of seeker. Nora wants to seek out the truth of her life. Much of the play is a game of hide and seek. Excellent. Nora plays a game of "hide and seek"(Ibsen 506)* with her children. The simple game can be seen also as a symbol of real life in the play. Nora is playing hide and seek with the adults in her life. Nora is trying to keep something away from public knowledge and especially away from her husband. She hides the fact that she borrowed money to save his health. She was afraid that if Torvald knew that she had taken initiative to borrow money to help him that it would be "painful and humiliating"(Ibsen 501) for him. She knows that Torvald needs to feel in control of everything. So she hides her actions from him. Nora hides the fact that she has done something illegal from Torvald. She is given the opportunity to tell Torvald and maybe get his support or advise on the situation, and she lies to him to hide the truth. She claims that the reason that she does not want Torvald to fire Krogstad is that "this fellow writes in the most scurrilous newspapers...he can do [Torvald] an unspeakable amount of harm"(Ibsen 519). Nora hides the truth and replaces it with lies. Torvald does not know that if he fires Krogstad that the consequences will affect his whole family. Nora could have told him, but instead she decided to hide the truth from her husband. She also hides her own strength. She plays the part that she has come accustomed to, being the doll. The first time in the play that Torvald refers to Nora, he calls her a "little lark"(Ibsen 493). Throughout the play, he refers to her as a cute little animal, never with any word that might imply a situation of his peer.

Iron Deficient Anemia

Iron-Deficient Anemia Millions of Americans today often admit to being regularly fatigued, attributing it to busy schedules and not enough sleep. These factors certainly can cause fatigue, but, fatigue tends to be a more common underlying symptom of a health condition called iron-deficient anemia. In the article, Understanding Anemia, the Basics, WebMD. com describes iron-deficient anemia as a condition that â€Å"occurs because of a lack of the mineral iron in the body. † It further states that â€Å"without adequate iron, the body cannot produce enough hemoglobin for the red blood cells. Typical indications of anemia include, fatigue, weakness, irritability, headache, pale skin color, and shortness of breath. A more moderate case of anemia may be comprised of the above symptoms and others, such as, numb hands and feet, cold hands and feet, brittle nails, and trouble concentrating. According to the NAAC, the National Anemia Action Council, â€Å"the less common, yet still n oted, experiences with anemia consist of an irregular heartbeat, a desire to eat peculiar things, sexual dysfunction, and chest pains. † In order to obtain a clear diagnosis of iron-deficient anemia, there are a few steps that need to be taken. Initially, a physical examination by a licensed medical doctor should be performed. This will allow the doctor to determine what symptoms and complications are prevalent. To further conclude a positive result for anemia, the doctor will order blood tests, namely a CBC, (complete blood count), a fecal occult test, and a test to check the vitamin and mineral levels in the blood. Specifically checking for iron, ferritin, and vitamin b12 is essential in determining anemia by blood. Once a positive result of anemia is verified, the doctor can then discuss treatments. Google Health, at google. com states that in milder cases of anemia, the doctor will recommend the patient to â€Å"take iron supplements by mouth† and â€Å"eat iron-rich foods such as egg yolks, fish, legumes, meats, raisins, and whole grain breads. † The more severe exmaples of anemia might require iron by injection, iron given intravenously, or, as a last resort, a blood transfusion may be needed. Understanding the indications of anemia and the preventative measures one can take, may be helpful to many people who can’t comprehend why they are so tired all the time. Anemia is one of the most common and most undiagnosed conditions in America today. Education can make the difference in one who helps themselves, and one who continues to suffer from anemia. Works Cited â€Å"Iron Deficiency Anemia† Google Health https://www. google. com/health/ref/Iron+deficiency+anemia â€Å"Iron Deficiency Anemia† NAAC- National Anemia Action Council January 14, 2009 http://www. anemia. org â€Å"Understanding Anemia, the Basics† WebMD December 14, 2008 http://www. webmd. com/a-to-z-guides/understanding-anemia-basics

Comparism of an everyday text with a literary text Essay

Choose one every day and one literary text. Using at least two analytical techniques from E301, analyze and compare your two texts in terms of their creativity and literariness, drawing on material from both parts of the module. In this paper I will analyze and compare a literary text and an everyday text, in terms of their creativity and literariness. I chose Philip Larkin’s (1964) poem, ‘Self’s the man’ (see Appendix, Text 1), as the literary text for analysis because it is not only smooth and pleasing to the eye and mind that it seems effortless to read and contain within one’s self but also because it arouses so many emotions which makes it ideal for analysis. In ‘Self’s the man’ Larkin (1964), is being cynical towards relationships and through the satirization of marriage; he contrasts himself with a mythical other, Arnold, with a view of talking about who is more selfish, claiming that married people are as selfish as single ones, that is, for their own comfort as well as fear that they will be left alone for the rest of their lives, people jump into marriage. The everyday text that I have chosen to analyze and compare with the poem, is an advertisement by DEBEERS (see Appendix, Text 2), targeting men, persuading them to buy a diamond ring for their lady, since diamonds, just like marriage, are an investment. Diamonds are a symbol of eternal love and devotion and men are aware of this symbolism, hence, DE BEERS exploits that in the advertisement by ingraining in the minds of men that if they want to stop ‘a woman getting away’ (Larkin, 1964), they should make their ‘two months’ salary last forever’ (DE BEERS, 2004). Although at first glance the two texts seem completely different, they are seemingly connected by the same theme of ‘relationships’, however, from two different contrasting contexts, with Text 1, being a poem by Philip Larkin (1964), and Text 2, being an advertisement by DE BEERS (2004). In order to evaluate the creativity and literariness of a text, a thorough analysis of the language the writer has used is of supreme importance. However, before analyzing the texts, it is necessary to have a broad interpretation of creativity and literariness. According to Sternberg (1999:3), ‘Creativity is the ability to produce work that i s both novel (i.e. Original, unexpected) and appropriate (i.e. Adaptive concerning task constraints). Furthermore, Swann (2006: 7) asserts that ‘creativity is not restricted to literary texts but is a common aspect of our interactions with others’, which links closely to Papen’s and Tusting’s (2006:315) claim  that ‘all meaning making processes have a creative element’. Hence, it can be said that creativity can be found in all literacy practices, in the way that texts are constructed, read and interpreted. Creativity has textual, socio-cultural and cognitive aspects (Carter, 2004) and in this paper both chosen texts will be analyzed in terms of all three. Literariness, on the other hand, is defined by the Russian Formalists as a sum of special linguistic and formal ‘properties that could be located in literary texts’ (Maybin & Pearce, 2006:6). The Formalists elucidate the observable ‘devices’ by which literary texts, especially poems, foreground their own language, in rhyme, and other patterns of sound and repetition . Hence, literariness is to be perceived in terms of defamiliarization, as a series of deviations from ‘ordinary’ language, ‘in which our routine ways of seeing and thinking are disrupted; our perceptions freshened; and our awareness of the world heightened’ (Shklovsky, in Hawks, 1997:62). Cook (1994) asserts that literariness is based on the notion of schema disruption where the reader’s views and perspectives are challenged in some way. He proposes that literariness results when a text and linguistic deviation cause schema disruption, refreshment or even change, however, whether a text generates schema refreshment ultimately depends on the reader’s desire for it to happen. Therefore, who the reader is, how he approaches and perceives the text with distinct background knowledge and expectations, ultimately determines the literary value of a text. In my analysis, I will first apply Jakobson’s (1960) methodology, stylistics approach and Carter’s (1997) criteria of literariness to the two texts and then contrast them with illustrations in terms of interpretative schemata. My intention in doing so is to highlight some of the strengths and weaknesses of these approaches and also modes in which they interact to better comprehend the nature of cre ativity and literariness. On the graphological level, in Text 1, the noticeable attributes are the traditional lineation, stanza divisions of poetry, and the presence of standard punctuation. The poem has 8 stanzas in all and each stanza consists of 4 lines. This creates a set rhythmic pattern, particularly in conjunction with the rhyme scheme. Text 2, on the other hand, on a graphic level, uses full capitalization in order to emphasize every letter in the ad and make it  look trim and tidy. The headline uses larger, capital and bold letters to draw readers’ attention and make them curious about what the advertisement mainly has to say, leading them to continue on reading unconsciously by arousing their curiosity and desire to know more about the product and subsequently persuading them to buy it. Moreover, Text 2, illustrates graphological deviation, by using solid background colors, and a brilliant diamond ring to focus all the reader’s attention to. On the phonic level, Text 1 has little ir regularity. The rhyme scheme of the poem is AABB, CCDD, where lines 1 & 2 and 3 & 4, rhyme in every verse with an exception of half-rhyme in the 3rd (supper/paper) and 4th (houses/trousers; mother/summer) stanzas. The use of rhyme creates an ‘end stop’, whereby the reader pauses slightly, emphasizing the words that rhyme. In Jakobson’s methodology (1960), when phonemes rhyme in a text and/or alliteration is present together with other sound effects of verse, ‘it is at once both a deviation from the code and an imposition of order upon it’ (Cook, 1994:396). Presuming that rhyming of phonemes is unique, literary, and an attribute of text, it can be said that, Text 1, is both creative and literary. In Text 2, on the other hand, the nine-word headline also contains linguistic exploitation, in a way that highlights and depicts the message which makes it an interesting Carpe diem poem urging the reader to seize the day by making his two months’ salary last forev er. Although, Text 2 is an advertisement and attention of the reader is traditionally supposed to be on the meaning rather than the sound, it is interesting to see how the headline, ‘HOW CAN YOU MAKE TWO MONTHS’ SALARY LAST FOREVER?’ contains phonological parallelism with an inline-rhyme (You/Two: both words come from a paradigm of one syllable words containing the sound /uË /) which as mentioned above makes it, both, creative and literary. The lexis in Text 1 is ‘ordinary’ rather than ‘poetic’. Larkin’s (1964) deviation from Standard English by using colloquial lexis: ‘perk’, ‘nippers’, ‘kiddies’ clobber’; interests the reader and familiarizes them with the situation, which is effective in that it is easy to read if one can relate to the poet. Moreover, the constant use of the conjunction ‘and’, in the 2nd, 3rd and 7th stanzas highlights the bare, repetitive and boring lifestyle of Arnold which is reduced to mundane tasks. Text 2, on the other hand, exploits lexical ambiguity at the semantic level. Thus, the slogan â€Å"A Diamond Is Forever,†Ã‚  means both that ‘a diamond is a never-ending sign of love’ (that is, the diamond is not merely seen as a rock but rather as a sign of eternal love, hence, the diamond, in Text 2, is made to produce love and comes to mean ‘love’) and that ‘a diamond would always hold its value’. Additionally, affirmative and commendatory words and phrases (‘perfect’, ‘she’ll cherish’, ‘she’ll love’, ‘surprise her’, ‘diamond experts since 1888’) are widely used in, Text 2, to impress the potential customer of the quality of the diamond ring, to form positive image in their minds, win their trust and arouse their desire to buy it. Moreover, in Text 2, the use of second person addressee â€Å"you† tends to shorten the distance between the reader and the advertiser, making the advertisement more like a face-to-face conversation where the advertiser speaks to the readers in a tender tone, making sincere promises and honest recommendations. In so doing, the advertisement moves the reader to action since the reader feels he is being thought of and plays an important role for the manufacturer. Hence, it can be said that, Text 2, has an obvious conative function, since it is supposed to address and influence the reader to buy a product, unlike, Text 1, where the poetic function dominates, making it self-referential (Thornborrow, 2006). Turning to the grammatical characteristics of the texts, Text 1, just like its lexis, seems pointedly ‘unpoetic’. Apart from Short’s (1996) idea of cohesion which can be identified in the poem since it contains logical and clear links between sentences through the use of words such as ‘and’ (‘And when he finishes supper’), ‘but’ (‘But wait not too fast’) and in form of personal reference, that is, through the use of personal pronouns where Arnold is named at the beginning to introduce him as a topic and then onwards the pronouns ‘he’ and ‘his’ are employed anaphorically for subsequent reference , there are only a few glimpses of patterning or ‘poetic’ syntax. One grammatical deviance in Text 1 is found in line 18 (‘Makes me feel a swine’), where the writer’s omission of the word ‘like’ draws particular attention to itself by deviating from what is expected. Imagery, a stylistic device, is used in Text 1, in the 3rd and 4th stanzas, where the poet invites the readers to imagine Arnold wheeling the ‘nippers’†¦round the  houses’(L.13) as well as painting the hall ‘in his old trousers’ (L.14) obviously at the command of his wife. Furthermore, the stylistic device, diction, which is the choice of distinct words used in a text to not only communicate meaning but also emotions, is being cleverly used in Text 1. The diction of ‘Self’s the man’ is accurate, vivid, expressive and chosen wisely by the poet. For instance, in the following sentence, ‘She takes as her perk’ (L.6), the ‘speediness’ and ‘brusqueness’ of the verb ‘takes’ insinuates a sense of forced snatching possibly even before Arnold has counted his money. The noun ‘perk’ promotes a negative view of women, suggesting that Arnold’s wife is a gold digger who expects to be paid for being there. Moreover, Larkin’s use of the colloquial idiom, ‘having a read at†¦Ã¢â‚¬â„¢ instead of ‘read’, insinuates Arnold’s chronic fatigue, robbing him of the power of serious concentration. The phrase ‘Put a screw in this wall’ (L11) highlights how Arnold’s wife has the upper hand in the relationship, that she nags and controls him and ‘He has no time at all’ (L12), for he has given his life to marriage. Through his diction, one can perceive the poet’s sarcastic and cynical tone in Text 1, portraying Arnold as being trapped, unhappy and unfulfilled since he is enslaved, dominated and directed by his wife and children. The last stanza is an indecisive finishing statement that shows that the poet has reached the conclusion that he has a superior strategy in playing the game of life, however, by saying ‘Or – I suppose I can’ in Line 32, he lets the readers interpret and decide for themselves who i s more selfish. On the other hand, the grammatical style marker of significance in, Text 2, is the extensive use of present tense which demonstrates not only the positive features of the diamond ring, satisfying the consumer’s desire to know the present state of the product he wants but also makes the advertisement easier to comprehend without transferring to other tenses. But there is another aspect of the simple present in, Text 2, and that is its implication of universality and timelessness. Moreover, the use of interrogative sentences, in Text 2, such as, ‘How often will you give her something she’ll cherish for the rest of her life?’ and ‘How can you make two months’ salary last forever?’ arouses the reader’s attention since they are, both, captivating and thought provoking. Carter’s (1997) criteria of literariness, assists in confirming the general  opinion that both texts have a relatively high degree of literariness. The first criterion of Carter (1997) which is evident in, Text 1, is medium dependence. ‘Self’s the man’ creates a world of internal reference where the reader’s attention is ultimately ‘drawn into the text itself’ (Maybin & Pearce, 2006:16). Perceptibly, a lack of direct referential communication exists with the reader’s concerns, which results in an ‘enclosing effect’ proposed by Widdowson (1975) as being an attribute of literature. Carter (1997) asserts that such a text, which exclusively depends on itself, throws the reader’s expectations and emotions into turmoil, making them ‘feel insecure thus adding intensity to the meaning of the text’ (Carter, 1997:67). However, he elucidates that ‘no text can be so entirely autonomous that it refers only to itself nor so rich that a reader’s own experience†¦cannot extend the world it creates’ (Carter, 1997:82) which relates to Widdowson’s (1975:36) theory that ‘literary interpretation†¦is not concerned with what the writer meant by the text, but what the text means, or might mean, to the reader’. On the other hand, Text 2, points towards an external, verifiable reality which if required, could be reordered or reformed without altering the meaning. Moreover, Text 2, communicates with the reader in such a way that he/she is bound by cooperative conditions of conventional communication. It also relies on another medium, the employment of an image, to assist in reinforcing the promotional and persuasive effect, which when combined, shows aspects of literary creativity. The next criterion proposed by Carter (1997), genre mixing, is a type of deviation which demonstrates how all language can be employed to generate a literary effect by this process. Text 1 shows examples of deviation at the level of words and meaning as it includes colloquial words and phrases which stand out from the surrounding text (perk’, ‘nippers’, ‘kiddies’ clobber’, ‘having a read at’) while Text 2, exploits the language typically associated with advertising which could be subtly redeployed for literary purposes. Text 2, also employs graphological deviation, through the use of different layout, size and typeface. Polysemy, the use of words or phrases that have more than one meaning, is another criterion of Carter’s (1997) which can be seen in the following sentence in Text 2: ‘A Diamond is Forever’. These words as mentioned earlier carry the meaning that ‘a diamond  is a symbol of eternal loveâ₠¬â„¢ and that ‘a diamond would always remain valuable’. Moreover, the headline in Text 2, ‘How can you make two months’ salary last forever?’ is also polysemous, telling men that ‘they should invest their two months’ salary in buying a diamond ring for their lady which will make their love last forever’ and that ‘since diamonds are rare, a symbol of success and the most valuable possession, its value will only increase with time’, hence they are an ideal investment for their money. Carter’s (1997) criterion of text patterning expatiates on Jakobson’s (1960) concept of parallelism, nevertheless, on a much broader textual scale. Texts get their meaning from their context and what meaning the writer desires to establish depends to a larger extent on the reader. By looking at the structure of Text 1 and the way it is presented, one can say that it was written for no distinct purpose other than to entertain, whereas, Text 1 has a definite pragmatic function, for it is written f or a particular purpose which is to inform and persuade the reader to buy a diamond ring. So far, I have followed Jakobson (1960), Carter (1997) and the stylistics point of view, to analyze the formal features of the texts. However, in order for a text to serve as a coherent communicative act, certain schemata of the reader must be activated to make sense of what they read by applying the text to significant and authentic experiences. Text 1, activates the reader’s ‘married life’, ‘single life’ and ‘selfishness VS selflessness’ schema and as a result, judgments are made which go beyond the text. In Text 1, I interpret the relevant reader (depending on the reader) schemata to be as follows: Script: selfishness VS unselfishness of married and single people Script: marriage is an act of selflessness Script: married life has the bliss of being a husband and father Script: single people are inferior to married people Script: stay single since marriage is a form of entrapment Script: married people are as selfish as singles In Text 2, I interpret the relevant reader schemata (depending on the reader) as follows: Script: buy a diamond ring Plan: give a diamond ring Plan: show love and devotion Plan: impress the woman Goal: marry the woman Or Script: buy a diamond ring Goal: perfect investment for money since a diamond’s worth will increase with time No obvious mention of these schemata was made by the writers of the texts and I have only come to these cognitive conclusions with my own cultural background influencing my intuition. It can be said that, Text 1, ultimately results in schema reinforcement since it corroborates the stereotypical presumptions about people and the world. Text 2, also results in schema reinforcement since the advertisers assume that readers share and recognize their plans and are persuadable to the recommendation and will purchase a diamond ring. The analyses manifest how Jakobson’s and Carter’s methodology operates only at the linguistic level and not at the schematic and discoursal level. The literariness of both texts cannot be represented in simple Stylistics, Carter’s or Jakobson’s approach. Only with reference to the reader’s distinct schemata, can one argue for their literar iness or lack of it. In conclusion, the analyses demonstrate the weaknesses of Stylistics, Jakobson’s and Carter’s inherency approach in isolation, highlighting the importance of the reader’s unique interpretative schemata. However, one should not cast aside Jakobson’s, Stylistics and inherency approach but rather supplement them with the pivotal role of the reader. The significance of a reader to determine the literariness of a text was neglected by Jakobson, although, interestingly, his philosophy strongly insinuates the presence of the reader. In order for a text to have a poetic function, it has to have an effect on the person reading the text, which is, the reader. Stylistics and Carter’s inherency focus, on the other hand, are only beneficial in showing that ‘there are no sharp cut-offs between literary and non-literary texts and that prototypical literary texts, even if not poems, contain poetic elements’ (Thornborrow, 2006:65). Hence, Text 1, with its few glimpses of linguistic patterning and deviation, may still be regarded as literary by many readers, whereas, Text 2, with its density of patterning and deviation will hardly be regarded as being literary only because it is classified as an advertisement. This, however, depends upon individual  readers since point of views and approaches present in the texts will arouse particular judgments in particular readers. These judgments will differ according to the schemata of the reader, and the extent to which their valued expectations and emotions are thrown into turmoil. Moreover, it can be said that both texts are wide open to recategorization as readers change for different readers will categorize a text differently. REFERENCES Carter, R (1997) in Goodman, S & O’Halloran, K. (2006) The art of English: Literary creativity, Open University, Milton Keynes, pp. 60-89 Carter, R (2004) Language and Creativity: The Art of Common Talk, London, Routledge, Taylor and Francis Group, pp. 1-226. Cook, D. (1994) in in Goodman, S & O’Halloran, K. (2006) The art of English: Literary creativity, Open University, Milton Keynes, pp. 37-43, 396-413 DeBeers, (2004) ‘How Can You Make Two Months Salary Last Forever’, [online], http://lessisabore.com/main_files/writing/04_diamond.html (Accessed on 2 April 2012) Grice, P. (1975) in Goodman, S & O’Halloran, K. (2006) The art of English: Literary creativity, Open University, Milton Keynes Jakobson (1960) in Goodman, S & O’Halloran, K. (2006) The art of English: Literary creativity, Open University, Milton Keynes, pp. 6-24, 49-74 Larkin, P (1964), The Whitsun Weddings, Faber & Faber Ltd, London, UK, p. 26 Maybin, J. & Pearce, M. (2006) in Goodm an, S & O’Halloran, K. (2006) The art of English: Literary creativity, Open University, Milton Keynes, p.6 Papen, U. & Tusting, K. (2006), in Maybin, J & Swann, J. (2006) The art of English: everyday creativity, Open University, Milton Keynes, pp. 312-331 Short, M. (1996) Exploring the Language of Poems, Plays and Prose, Addison Wesley Longman Ltd., Essex, UK Sternberg, R.J. (1999) in Carter, R. (2004) Language and Creativity: The Art of Common Talk, London, Routledge, Taylor and Francis Group, p.47 Thornborrow, J. (2006) in Goodman, S & O’Halloran, K. (2006) The art of English: Literary creativity, Open University, Milton Keynes, pp.50-74 Widdowson, H. (2006) in Goodman, S & O’Halloran, K. (2006) The art of English: Literary creativity, Open University, Milton Keynes, pp. 30-37

Conflict and Negotiations Essays

Conflict and Negotiations Essays Conflict and Negotiations Essay Conflict and Negotiations Essay I. EXECUTIVE SUMMARY Conflict is a process that begins when one party perceives that another party has negatively affected, or is about to be negatively affect, something that the first party cares about. It also encompasses a wide range of conflicts that people experience in organizations. Conflicts are usually caused by poor communication, lack of openness and failure to respond to employee needs. Human Relations View Conflict as the belief that conflict is a natural and inevitable outcome in any group. While Interactionist View Conflict as the belief that conflict is not only a positive force in a group but that it is absolutely necessary for a group to perform effectively. There are at least three Types of Conflicts: Task Conflicts or Conflicts over content and goals of the work; Relationship Conflicts or conflicts based on interpersonal relationships and; Process Conflicts or conflict over how work gets done. There are five stages of conflict and they are as follows – Stage 1: Potential opposition or incompatibility, Stage 2: Cognition and Personalization; Stage 3: Intentions; Stage 4: Behavior and finally; Stage 5: Outcomes. Negotiation in definition is a process in which two or more parties exchange goods or services and attempt to agree on the exchange rate for them. There are two BARGAINING STRATEGIES that you can employ during negotiations: (1) Distributive Bargaining or the negotiation that seeks to divide up a fixed amount of resources; a win-lose situation and; (2) Integrative Bargaining or the negotiation that seeks one or more settlements that can create a win-win solution. There are also steps to be followed in ensuring a successful egotiation process – Step 1: Preparation and planning; Step 2: Definition of ground rules; Step 3: Classification and justification; Step 4: Bargaining and Problem Solving and; Step 5: Closure and implementation Finally there are five CONFLICT-HANDLING INTENTIONS: Competition, Collaboration, Avoidance, Accommodation, Compromise II. OBJECTIVES ? At the end of this report, the group ensures that the audience will be able to: 1. Define conflict. 2. Differentiate between the traditional, human relations, and interactionist views of conflict. 3. Contrast task, relationship, and process conflict. 4. Outline the conflict process. 5. Describe the five conflict-handling intentions. 6. Contrast distributive and integrative bargaining. 7. Identify the five steps in the negotiating process. 8. Describe cultural differences in negotiations. III. CONFLICT IN DEFINITION – A process that begins when one party perceives that another party has negatively affected, or is about to negatively affect, something that the first party cares about. Is that point in an ongoing activity when an interaction â€Å"crosses over† to become an interparty conflict. – Encompasses a wide range of conflicts that people experience in organizations Incompatibility of goals Differences over interpretations of facts Disagreements based on behavioral expectations Transitions in Conflict Thought – The belief that all conflict is harmful and must be avoided. Causes: – Poor communication – Lack of openness – Failure to respond to employee needs Human Relations View of Conflict – The belief that conflict is a natural and inevitable outcome in any group. Interactionist View of Conflict – The belief that conflict is not only a positive force in a group but that it is absolutely necessary for a group to perform effectively. Functional versus Dysfunctional Conflict Functional Conflict – Conflict that supports the goals of the group and improves its performance. Dysfunctional Conflict – Conflict that hinders group performance Types of Conflict 1. Task Conflict – Conflicts over content and goals of the work. 2. Relationship Conflict – Conflict based on interpersonal relationships. 3. Process Conflict – Conflict over how work gets done. IV. THE CONFLICT PROCESS [pic] Stage I: Potential Opposition or Incompatibility – Communication – Semantic difficulties, misunderstandings, and â€Å"noise† – Structure – Size and specialization of jobs Jurisdictional clarity/ambiguity – Member/goal incompatibility – Leadership styles (close or participative) – Reward systems (win-lose) – Dependence/interdependence of groups – Personal Variables – Differing individual value systems – Personality types Stage II: Cognition and Personalization Perceived Conflict – Awareness by one or more parties of the existence of conditions that create opportunities for conflict to arise. Felt Conflict – Emotional involvement in a conflict creating anxiety, tenseness, frustration, or hostility. [pic] Stage III: Intentions Intentions – Decisions to act in a given way. Cooperativeness: – Attempting to satisfy the other party’s concerns. Assertiveness: – Attempting to satisfy one’s own concerns. Dimensions of Conflict-Handling Intentions [pic] Competing – A desire to satisfy one’s interests, regardless of the impact on the other party to the conflict. Collaborating – A situation in which the parties to a conflict each desire to satisfy fully the concerns of all parties. Avoiding – The desire to withdraw from or suppress a conflict. Accommodating – The willingness of one party in a conflict to place the opponent’s interests above his or her own. Compromising A situation in which each party to a conflict is willing to give up something. Stage IV: Behavior Conflict Management – The use of resolution and stimulation techniques to achieve the desired level of conflict. Conflict-Intensity Continuum [pic] Conflict Management Techniques 1. Problem solving 2. Superordinate goals 3. Expansion of resources 4. Avoidance 5. Smoothing 6. Compromise 7. Authoritative command 8. Altering the human variable 9. Altering the structural variables 10. Communication 11. Bringing in outsiders 12. Restructuring the organization 13. Appointing a devil’s advocate Stage V: Outcomes Functional Outcomes from Conflict – Increased group performance – Improved quality of decisions – Stimulation of creativity and innovation – Encouragement of interest and curiosity – Provision of a medium for problem-solving – Creation of an environment for self-evaluation and change Creating Functional Conflict – Reward dissent and punish conflict avoiders. Dysfunctional Outcomes from Conflict – Development of discontent – Reduced group effectiveness – Retarded communication – Reduced group cohesiveness – Infighting among group members overcomes group goals V. NEGOTIATION IN DEFINITION – A process in which two or more parties exchange goods or services and attempt to agree on the exchange rate for them. BATNA – The Best Alternative To a Negotiated Agreement; the lowest acceptable value (outcome) to an individual for a negotiated agreement. VI. BARGAINING STRATEGIES Distributive Bargaining – Negotiation that seeks to divide up a fixed amount of resources; a win-lose situation. Integrative Bargaining – Negotiation that seeks one or more settlements that can create a win-win solution. Distributive Versus Integrative Bargaining [pic] Staking Out the Bargaining Zone [pic] VII. THE NEGOTIATION PROCESS [pic] VIII. ISSUES IN NEGOTIATION The Role of Personality Traits in Negotiation – Traits do not appear to have a significantly direct effect on the outcomes of either bargaining or negotiating processes. Gender Differences in Negotiations – Women negotiate no differently from men, although men apparently negotiate slightly better outcomes. – Men and women with similar power bases use the same negotiating styles. – Women’s attitudes toward negotiation and their success as negotiators are less favorable than men’s. IX. THIRD-PARTY NEGOTIATIONS Mediator – A neutral third party who facilitates a negotiated solution by using reasoning, persuasion, and suggestions for alternatives. Arbitrator – A third party to a negotiation who has the authority to dictate an agreement. Conciliator – A trusted third party who provides an informal communication link between the negotiator and the opponent. Consultant – An impartial third party, skilled in conflict management, who attempts to facilitate creative problem solving through communication and analysis. X. GLOBAL IMPLICATIONS Conflict and Culture – Japanese and U. S. managers view conflict differently – U. S. managers more likely to use competing tactics while Japanese managers are likely to use compromise and avoidance Cultural Differences in Negotiations – Multiple cross-cultural studies on negotiation styles, for instance: – American negotiators are more likely than Japanese bargainers to make a first offer – North Americans use facts to persuade, Arabs use emotion, and Russians used asserted ideals – Brazilians say â€Å"no† more often than Americans or Japanese XI. CONFLICT AND UNIT PERFORMANCE [pic] XII. CONFLICT-HANDLING INTENTION Conflict-Handling Intention: Competition – When quick, decisive action is vital (in emergencies); on important issues. – Where unpopular actions need implementing (in cost cutting, enforcing unpopular rules, discipline). – On issues vital to the organization’s welfare. – When you know you’re right. – Against people who take advantage of noncompetitive behavior. Conflict-Handling Intention: Collaboration – To find an integrative solution when both sets of concerns are too important to be compromised. – When your objective is to learn. – To merge insights from people with different perspectives. To gain commitment by incorporating concerns into a consensus. – To work through feelings that have interfered with a relationship. Conflict-Handling Intention: Avoidance – When an issue is trivial, or more important issues are pressing. – When you perceive no chance of satisfying your concerns. – When potential disruption outweighs the benefits of resolution. – To let people cool down and regain perspective. – When gathering information supersedes immediate decision. – When others can resolve the conflict effectively – When issues seem tangential or symptomatic of other issues. Conflict-Handling Intention: Accommodation – When you find you’re wrong and to allow a better position to be heard. – To learn, and to show your reasonableness. – When issues are more important to others than to yourself and to satisfy others and maintain cooperation. – To build social credits for later issues. – To minimize loss when outmatched and losing. – When harmony and stability are especially important. – To allow employees to develop by learning from mistakes. Conflict-Handling Intention: Compromise – When goals are important but not worth the effort of potential disruption of more assertive approaches. When opponents with equal power are committed to mutually exclusive goals. – To achieve temporary settlements to complex issues. – To arrive at expedient solutions under time pressure. – As a backup when collaboration or competition is unsuccessful. XIII. REFERENCES – Robbins, Stephen P . Organizational Behavior, 11th ed. Prentice Hall Inc, 2006 – Robbins and Judge Organizational Behavior, 13th ed. Pearson Education, Inc. Publishing as Prentice Hall, 2009 – Thomas, â€Å"Conflict and Negotiation Processes in Organizations,† – M. D. Dunnette and L. M. Hough (eds. , Handbook of Industrial and Organizational Psychology, 2nd ed. , vol. 3 (Palo Alto, CA: Consulting Psychologists Press, 1992), p. 668. – S. P. Robbins, Managing Organizational Conflict: A Nontraditional Approach (Upper Saddle River, NJ: Prentice Hall, 1974), pp. 93–97; and – F. Glasi, â€Å"The Process of Conflict Escalation and the Roles of Third Parties,† – G. B. J. Bomers and R. Peterson (eds. ), Conflict Management and Industrial Relations (Boston: Kluwer-Nijhoff, 1982), pp. 119–40. Attachment 1: Negotiation Bargaining, Filipino Style Negotiating Filipino Style xcerpt from the book â€Å"Negotiating International Business The Nego tiator’s Reference Guide to 50 Countries Around the World† by Lothar Kat (updated April 2010) ? Leveraging relationships is an important element ? usually a joint problem-solving process. ? While the buyer is in a superior position, both sides in a business deal own the responsibility to reach agreement ? primary negotiation style is cooperative ? Maintaining harmonious relationships throughout the process is vitally important ? disapprove of competitiveness and strive to find win-win solutions Information is rarely shared freely, since the locals believe that privileged information creates bargaining advantages ? humility is a virtue in the Philippines’ business culture ? Excessive promotions may be taken as lies and could seriously damage your counterpart’s trust in you ? Expect negotiations to be slow and protracted (Relationship building, information gathering, bargaining, and decision making all take considerable time) ? Filipinos have a lower sense o f urgency than a Westerner may be accustomed to ? Filipinos generally employ a polychronic work style (vs. onochronic cultures, such as Germany, the United Kingdom, or the United State) Bargaining Filipino Style ? Most Filipinos love bargaining and haggling ? They expect to do a lot of it during a negotiation and may be offended if you refuse to play along ? The bargaining stage of a negotiation can be extensive ? Filipinos may prefer to respond to your inputs rather than presenting ideas ? While they will eventually open up to new ideas, they do not easily change their opinions of their own ? prices often move more than 40 percent between initial offers and final agreement Filipinos generally prefer a straightforward negotiation style ? they also use deceptive techniques (telling lies and sending fake non-verbal messages, initially pretending to be disinterested in the whole deal or in single concessions, misrepresenting an item’s value, or making false demands and concessio ns) ? do not use ‘good cop, bad cop’ ? not likely to use the ‘limited authority’ technique (groups, rather than individuals, normally make decisions) ? Do not use tactics such as applying time pressure or making expiring offers, could be viewed as signs that you are not willing to build a long-term Periods of silence are frequent and usually reflect a natural inclination rather than the intentional use of a negotiation technique ? Avoid pressure tactics such as opening with your best offer ? negotiators may sometimes use emotional techniques (such as attitudinal bargaining, attempting to make you feel guilty, grimacing, or appealing to personal relationships) ? defensive tactics such as blocking, distracting or changing the subject, asking probing questions, or making promises may be used ? fine line between giving gifts and bribing (What you may consider a bribe, a Filipino may view as only a nice gift) Conflicts and disputes that may arise during a negoti ation can be difficult to resolve because Filipinos prefer to ignore or deny them ? When making decisions, Filipinos usually consider the specific situation rather than applying universal principles. ? Personal feelings and experiences weigh much more strongly than empirical evidence and other objective facts do. ? Most Filipinos are moderate risk takers Conflict and negotiations Events and Systems March 20, 2011

The Impact of Globalization on Economic Injustices towards Women Essay

The Impact of Globalization on Economic Injustices towards Women - Essay Example This research will begin with the statement that Lisa Lowe believes that the Utopia and dystopian narrative of gender and sexuality address how women of color provide an ideology of liberal formation which advocates for equal rights between male and female sex. She thinks that utopia has played an important role in campaigning for women's rights in the present and during the cold war. She argues that utopia, though contradicting to dystopia, was responsible for the mass movement of women's rights which saw to the intervention of the liberal state in the United States and protected the rights of minority and women who came from different races. She echoes that despite the difficulty that was experienced by women at the time, they emerged and took over roles which were male dominated and thus defined the element of freedom, capitalism, and globality. Moreover, she argues that Utopia was responsible for the scientific revolution that unleashed innovative power for both men and women ali ke. New communication approaches came up as a result and aggregation of opinions made it possible for women to be heard in the society. Her contributions in the field are immense as she contributed towards significant and transformative of Asian American studies, therefore, enabling the current and future generation to understand the past histories and critique the past issues that affected women and are still being practiced currently. Glenn was valuable in opposing theories and ideologies that encouraged the discrimination of women and greatly contributed towards the intersection analysis of power and sexuality to free women from men bondage. Her ideologies were against liberal feminism and global feminism, but she advocated for a society where women’s could be men’s equal. She was among the scholars who took the three move off in scripting women in the book of rhetoric. She also highlighted the different issues which were affecting women and criticized the issues, t herefore, creating awareness in the field of gender studies. She drew feminist scholars from other disciplines and composed in several of her works of how women were men’s equal thus changing the contemporary society’s view of women. She highlights the different discriminative acts that were being perpetrated against women like the battle against birth control, the contraception coverage debate and the intensifying attacks on choices made by women. Her struggles contributed towards the change of women's status in the society over the years as the issues were taken into consideration and the status of women changed. Saskia Sassen argued that globalization played a major role in contributing to the sovereignty of countries. She states that women are affected by the sovereignty which is being unbounded by different economic practices within a country. She notes that women are still secluded from major economic practices and this affects how they are being treated and look ed upon by men who are their equals in the society. She develops a feminist analytics of globalization and states that for development to be achieved in all sectors, the economic conditions of men and women should be considered alike and business should be shunned away from the process. Moreover, she campaigned using the feminist analytics that taking women’s perspective into consideration allows for strategic instantiations of tendering that promotes development in all major economic areas within the society. According to Mendoza, there are many dimensions of transnational and women of color feminist theoretical perspective contributing to the new the new gender analyses of a globalizing economy and economic injustices as mentioned by women scholars. Feminist geography is among the factors affecting gender and feminist perspectives of women.

King Haigler Research Paper Example | Topics and Well Written Essays - 750 words

King Haigler - Research Paper Example He is in fact honored and celebrated as one of the greatest among Catawba leaders for his role in this community. His role as a leader shaped up American history and remains relevant to understanding the human experience in the wake of the 21st century. King Haigler firstly shaped the history of Catawba when he facilitated and helped to negotiate a peace treaty with six nations. The Six Nations would comprise of the Iroquois in New York and Canada (Hawkins). The region had been hit by a war that had escalated after the defeat of the Tuscarora and their departure to New York. King Haigler was keen to delegate some elders who would accompany him to a conference in Albany New York on 30 June 1751 (Blumer 33-35). This initiative was well timed and relevant at a time when people were losing their lives and property. He did not sit back but led from the front. He mobilized some members of the community who bought his idea. King Haigler effort was rewarded though came at a price as he and his crews were humiliated as the Mohawk forced them to dance with their feathers pointing down during the conference. The entire effort saw both Haigler and King Hendrick of the Mohawk share apiece pipe and the Six Nations handed Haigler a wampum belt that marked the beginning of peace (Blumer 34). This event reveals King Haigler’s commitment to step up for his community when he was needed most. He would dare to go to such battled grounds to stop wars and save lives. This underscores his relevance in the history and future of America. King Haigler was not a fun of what Blumer would term as evils of alcohol (Blumer 35). With the wake of civilization, the West had engaged in new customs that would feature use of hard drinks that Haigler believed had no value to the community. His efforts are still relevant today as alcoholism has had many go down the drain through addiction rendering them

Identify a corporate situation that could disturb you as a manager Essay - 1

Identify a corporate situation that could disturb you as a manager. Evaluate the situation and use marketing research methodolo - Essay Example , What attitudes do these buyers hold towards MAC products?, How does in-store experience affect these women’s experiences of the make-up purchase process at MAC stores?, What strategies do these women use to cope with a gap in the cosmetics markets, if any?. The paper involved 105 participants from 15 different MAC stores who were all black and representative of different complexions. They responded to structured questionnaires containing 15 questions, which were documented by the investigator. The research hypothesis was proved. MAC does not cater to black women’s divergent needs. Key recommendations include expanding the product range to meet their needs, training in-store makeup artists and assistants as well as creating marketing plans that target this demographic group. Outline Executive summary 2 Outline 2 Introduction and problem definition 4 Research methods and limitations 7 Conclusion and Recommendations 13 References 15 MAC Cosmetics and Black Female Consume rs Introduction and problem definition The company under consideration is MAC cosmetics; it is an offshoot of Estee Lauder (EL), which is a conglomerate of over 23 brands. MAC has about 1,000 stores worldwide and dozens in the UK. The brand contributed to a 13% profit margin at EL in 2012. MAC’s input was equivalent to $274.8 million worth of profit (Castleberry, 2001). It has marketed its products as high-profile, through the use of celebrity endorsements and artists. Most times, the company gets makeup artists to work with famous actors or singers, and thus uses this platform to market their products. Consumers are willing to pay a premium for the personalised service offered by makeup artists in their stores. Regardless of these successes, the company is need of new marketing strategies. It needs to expand its customer base so as to avoid slow growth (Wilson, 2011). The corporation may be making money but its profitability has not been increasing significantly over the pas t few years. It needs to redefine the way it sells its products. Any marketing process often starts with identification of the target group. Here is where the problem lies for MAC cosmetics. The organisation has relied on the same set of consumers for as long as it was established. Most of them are young and Caucasian. There may be a need to redefine their demographic groups in order to expand their market base. The group that needs to be embraced is black women. In the United Kingdom’s metropolitan areas, black women account for slightly more than 15% of the population, and represent 7% of the entire UK population (Isokariari, 2013). They are quite enthusiastic about beauty products as seen through their purchase of hair extensions, weaves and other hair products. However, a problem exists in the cosmetics industry because regardless of these women’s enthusiasm for beauty products, makeup companies do not respond in kind. MAC Cosmetics may pride itself in the diverse range of its products. Its eye shadows come in a variety of colour pallets. Additionally, it has been marketed as a product for women of colour owing to its wide range of colour selections. However, these options are still not adequate enough to cater to black women’s makeup needs. Black women have some of the most divergent skin tones in the world, yet the colour choices that dark concealers and foundations have are quite limiting